COMMERCIAL

COMMERCIAL

9350 Civic Center Dr

RESTAURANT / CAFE

RESTAURANT / CAFE

Bow & Truss

RESIDENTIAL

RESIDENTIAL

Green Greenberg Green House

INTERIORS

INTERIORS

Hayvenhurst Restoration

PROFILE

PROFILE

NEW THEME ARCHITECTURE

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  • Animal Logic

    Animal Logic

    SITE

    2644 30th St, Santa Monica CA

    CLIENT

    Not disclosed

    STATUS

    Completed in 2008

    Sydney-based visual effects, animation and design company Animal Logic required a restoration of a warehouse space for their Los Angeles/Santa Monica office. NEW THEME undertook a scaled, economic plan to create an elegant, minimal and professional environment out of the 30th St location. Lighting and ceiling paneling were installed alongside new concrete flooring for the space. The centerpiece of the project is an enclosed area to be utilized as a conference and consultation room with wood paneling along its floor. Additionally, NEW THEME constructed custom furniture pieces for the office including cabinets, desks and storage compartments to complement the professional and modern tone of the restored space.
  • The V Cut

    The V Cut

    SITE

    8172 Melrose Ave, Los Angeles CA

    CLIENT

    Not disclosed

    STATUS

    Completed in 2008

    Design-build of a restaurant/cigar bar located within the Melrose Facade Project. The deep, rich interior and custom-built wooden humidor room creates a sophisticated, yet relaxed environment for enjoying high-quality cigars and leisuresome conversation. The building is fitted with a comprehensive HVAC system that allows for efficient circulation of air and reduces residual smoke to a minimum.
  • The Rug Company

    The Rug Company

    SITE

    8202 Melrose Ave, Los Angeles CA

    CLIENT

    The Rug Company Ltd

    STATUS

    Completed in 2005

    A commercial renovation of a retail rug store that offers unique hand made rugs, which are not mass produced nor standard in any way. The program called for a new space to house these unique rugs and to create a presence of the brand physically in Los Angeles. The two original spaces within the existing building were connected by introducing a curved display area for the rugs. This curved display transforms into a desk that engages the customer to enter and travel through the space, thus, uniting the two disconnected original spaces into one unified fluid space. The walls of the interior are sheathed with colorful, textured rugs on powder coated steel racks and circular cartons that follow the curved circulation pattern. This curve is intended to convey the materiality of the rugs, while enhancing the materiality of the space. The exterior of the building is used as a billboard inherent to the Los Angeles landscape. A pattern was developed from a rug design, which was applied and painted by a scenic painter onto the surface of the facade; the pattern creates strong visibility and presence of the Rug Company’s brand. From the street, an outdoor courtyard is visible, created to offer a small intimate retreat within the shopping experience. The courtyard features a fountain enclosed by a laser cut steel fence.

  • NEW THEME Gallery

    NEW THEME Gallery

    SITE

    8178 Melrose Ave, Los Angeles CA

    CLIENT

    NEW THEME Inc.

    STATUS

    Completed in 2012

    Design-build of an architectural studio focusing on sustainable practices. What was once a vintage eyeglass store was converted to a high-end design gallery, focusing on sustainable furniture design and promotion of young, emerging artists. The gallery space was reduced to the raw concrete floor, and the atelier and staircase were fitted with reclaimed bamboo flooring. Interior installations include a 20 foot long cabinet made of reclaimed plywood, and a twenty-two foot long white cabinet for the office space. The back area was enclosed through construction of a back wall that created a storage area.

  • Melrose Facade

    Melrose Facade

    SITE

    8172-8180 Melrose Ave, Los Angeles CA

    CLIENT

    Hechro Properties

    STATUS

    Completed in 2010

    Design-build of integrated facade for a series of Melrose Avenue storefronts, containing a gallery, architecture studio, tailor's, hair salon, juice as well as a cigar bar. Through use of glulam for the wooden cross beam as well as metallic lettering, the discrete storefronts were unified and merged into an elegant, modern presentation.

  • Hall Of Justice

    Hall Of Justice

    SITE

    813 6th St., Sacramento CA

    CLIENT

    CA Department of Justice

    STATUS

    Completed in 2004 by BMA Inc.

    AWARDS

    California Preservation Foundation, Historical Preservation Award, 2001-2002

    As part of Beth Holden's work as an associate at Barton Myers, she fulfilled the role of project manager in the historical preservation and adaptive reuse of the Sacramento Hall of Justice. The interior, with a 42,000 square foot space, was augmented with a 15,100 square foot addition featuring an elegant, exposed steel frame and glass structure to compliment the original massive brick and terra-cotta building. The contrast of glass expanses and steel against the older masonry clearly expresses the individuality of each structure, while the new steel beams that support the glass curtain wall continue the lines of adjacent terra-cotta moldings, in an appropriate reference to the historic building. The exposed steel sections, stainless steel drip and smooth steel-troweled cement plaster characterizes the composition of the new eastern facade. As new and old elements confront each other, a deep recess articulates the new structure and accommodates a required seismic joint.

  • 9350 Civic Center Dr

    9350 Civic Center Dr

    SITE

    9350 Civic Center Dr, Beverly HIlls, CA

    CLIENT

    Bank of America Trustee

    STATUS

    Completed in 2002 by BMA Inc.

    Beth Holden was a project designer and oversaw construction on the 9350 Civic Center Drive project, while she was an associate at Barton Myers Associates, Inc. Located in a once industrial district in the City of Beverly Hills, the existing warehouse building was reinvented into an office building for the film company Intermedia Films. Due to cost and zoning constraints, new construction would have been cost prohibitive. The project constraints gave birth to an inventive solution that enhanced the existing brick and bow-string vault structure of the original warehouse. The solution that made the project viable was a open air roof parking structure, typical in the tradition of Los Angeles automobile showrooms. New steel bracing supports the rooftop parking and seismically reinforces the 39,000 square foot structure, the original texture and patina of the original building shines, married to the new glass and steel structure. The integration of old and new is enhanced by the sense of openness with skylights on the roof, street-front walls of glass, large punched windows in the original brick west wall, and clerestory glazing. In contrast to the dominant textures of steel, glass, wood, and brick, the interior office space areas are painted in a palette of warm green and salmon colors.
  • Mac Guff

    Mac Guff

    SITE

    2403 Main St, Santa Monica CA

    CLIENT

    Mac Guff Corp.

    STATUS

    Completed in 2006

    Design-build of a commercial space located in Santa Monica for a visual effects and character animation company. The program involved reorganizing private flame rooms, while keeping an open loft-like space available for the design team. Natural light is used to connect the enclosed and open spaces, as translucent glass walls and doors permit the penetration of light. The original brick wall emphasizes the texture of the space and becomes a connective tissue that joins the different spaces. Mac Guff Corp. has developed proprietary software that requires powerful computers with particular storage and ventilation needs, hence, storage and cooling strategies were developed uniquely for their system. In addition to the technical requirements, the visual effects company requested that their furniture reflect the company's design sensibility that would also provide flexibility and strength for their equipment. NEW THEME Inc. designed and built steel tables on rolling castors that feature walnut and recycled MDF tops as well as designing custom steel shelving and storage units that fulfill Mac Guff's particular needs.

  • 72 And Sunny

    72 And Sunny

    SITE

    215 Arena St, El Segundo CA

    CLIENT

    72andSunny

    STATUS

    Completed in 2005

    Design-build of a full-service advertising, design and brand identity agency that grew in one year from 4 to 20 persons. The program called for expanding their warehouse space in El Segundo into the available space next door to the agency. Our task was to unite the original space with the adjacent space. The two spaces are mirror images and our strategy was to create an interior element/box that would act as an organizational tool for plotting equipment, office supplies, and the reception desk. The exterior surface of the element/box provides pin-up space for the agencies creative presentations. Plywood and striated Plexiglas were used to let light penetrate through its surface, while eraser board panels were applied to the perimeter walls for working canvases. Sliding translucent doors create private rooms that allow light to transfer through their surface, as well as, create flexible room use when opened. A steel stair is tucked within the element/box that leads to a roof top deck.

  • Le Pain Quotidien

    Le Pain Quotidien

    SITE

    11122 Magnolia Blvd, North Hollywood CA

    CLIENT

    Not disclosed

    STATUS

    Completed in 2008

    Feasibility study for restaurant group Le Pain Quotidien, analyzing the suitability of Magnolia Blvd in the NoHo Arts District as a possible location for a French bakery/cafe. The site, a former auto body shop, was the focus of the study, and NEW THEME considered the demographics of the evolving neighborhood to demonstrate the appeal of the North Hollywood location. The pre-planning process encompassed the nature of the proposed project, including change-of-use, and became the groundwork for the Knitting Factory's interest and development of the restaurant Bow & Truss in the same location.

  • V Cafe

    V Cafe

    SITE

    8164 Melrose Ave., Los Angeles CA

    CLIENT

    Not disclosed

    STATUS

    Completed in 2010

    A café along Melrose Avenue’s fashion and shopping district required a bright, functional interior that would complement its menu of fresh salads, pastries and sandwiches that are made with a Californian touch. The interior countertops, dining areas and service counters were built of sustainably-sourced walnut that complemented the bright tones of the interior. In order to emphasize ideas of morning light, NEW THEME painted the façade in a rich yellow and collaborated with the client to design a interior tropical backdrop that suggests a sense of the café’s exotic offerings.
  • Kokomo Cafe

    Kokomo Cafe

    SITE

    7385 Beverly Blvd, Los Angeles CA

    CLIENT

    Not disclosed.

    STATUS

    Completed in 2008

    Design-build of cafe on Beverly Boulevard in the Fairfax District of Los Angeles. The simple, bright interior sought to reinvent the concept of a classic American diner with angular, geometric elements along the cafe's ceiling and main service areas. Through this, the cafe balances informality with elegance that relates strongly to the restaurant's new American menu. Its design has been featured by the new Beverly Hills, 90210 television series as the filming location for the fictional Peach-Pit diner.
  • The Federal Bar - Long Beach

    The Federal Bar - Long Beach

    SITE

    102 Pine Ave, Long Beach CA

    CLIENT

    Knitting Factory Entertainment

    STATUS

    Completed in 2013

    The 1920’s Security Pacific National Bank Building in Downtown Long Beach, an example of commercial Renaissance Revival architecture, was chosen as the site to develop Knitting Factory Entertainment’s second Federal Bar. The bank’s former lobby and vault, once a steakhouse, provided a suitable location to situate a venue focusing on an equal share of nightlife, cuisine and fine drinks. Balancing between the historical nature of the space and the need to create a multi-disciplinary venue, NEW THEME designed a layout that maximized occupancy while accentuating intimacy in the moments the former bank lobby provided. The interior was remodeled with custom furniture pieces as well as bar countertops and seating installations, designed and built by NEW THEME. Allowing these custom pieces to interact with the historic bank lobby allowed for the balance between formality and leisure that the restaurant seeks to promote.

  • Venokado Santa Monica

    Venokado Santa Monica

    SITE

    395 Santa Monica Pl, Santa Monica CA

    CLIENT

    Not disclosed

    STATUS

    Completed in 2011

    Design-build of wine bar interior and specialty/delicacy retail store in Santa Monica. The company was expanding to a new location within the Santa Monica Place retail center and required a suitably open and light space to display their comprehensive collection of wines and other specialties. NEW THEME worked with the client to develop an interior strategy to anchor the wine bar as the central focus of the space, to be surrounded by the display of wines for purchase. Through installation of interior plumbing and construction of retail shelves and custom cabinetry, the space allows for maximized retail display within a circulating format.

  • Monsieur Marcel

    Monsieur Marcel

    SITE

    1260 3rd St Promenade, Santa Monica CA

    CLIENT

    Strouk Group, Inc.

    STATUS

    Completed in 2007

    Design-build of a French wine and cheese café on the third street promenade in Santa Monica. The existing pavilion was part of the original design of the promenade, which is zoned as a pedestrian street that is closed to vehicular traffic in the heart of Santa Monica. The original structure of the pavilion could not be modified, while the program called for transforming two existing café spaces into one. A wood surface was selected for the design that is applied to the entire length of the wall in an striated pattern. The wood acts as a unifying element that reveals itself as a back drop and is interspersed with back-lit Plexiglass, which brings the users of the space into the foreground, thus revealing the activity taking place within and around the pavilion. The glass garage doors open widely to the public right of way, offering a visual and physical connection to the pedestrian life that animates the street. There is also a barrier that encircles the structure, required by building and zoning codes. Our intention for the barrier is to have it function not only as an enclosure, but dually as a bench that negotiates between the private functions of the café and the public aspect of the promenade, joining the uses of public and private space.

  • Liquid

    Liquid

    SITE

    8180 Melrose Ave, Los Angeles CA

    CLIENT

    Not disclosed

    STATUS

    Completed in 2011

    A unique corner space on Melrose Avenue and N La Jolla was selected to become a specialty juice bar and café. NEW THEME worked to develop the business model, menu, branding as well as the interior space, which takes its inspiration from the idea of healthy, sustainable lifestyles and was painted white to emphasize light, openness and clarity. The floor was reduced to the bare concrete, and an interior counter was constructed of teak and bamboo, which also features on the staircase and upstairs office area. Curved interior retail shelves were installed along the side entry of the space, where unique specialty items are displayed. The wall behind the kitchen and preparation areas is painted in a pale jade hue that functions as a harmonious backdrop to the bright, colorful menu.

  • Bow & Truss

    Bow & Truss

    SITE

    11122 Magnolia Blvd, North Hollywood CA

    CLIENT

    Knitting Factory Entertainment

    STATUS

    Completed in 2012

    Knitting Factory Entertainment contracted NEW THEME to develop a modern interior and exterior for their North Hollywood restaurant Bow & Truss. The interior was developed to seamlessly open up to the exterior spaces, and reflect the restaurant's Spanish menu with a Moorish tone in the interior work. The center rectangular bar incorporates both light and dark elements with embedded light fixtures in the translucent bottom half, reminiscent of a Middle Eastern jali lattice arrangement. The exterior patio features NEW THEME's craftsmanship work with the interplay of brick walls and darker wood furnishings, which aims to achieve a Spanish ranch or mission aesthetic. Since its opening, the space has even become a popular filming location for television and commercial productions, as the interior bar forms a central node of social and spatial organization.

  • Monsieur Marcel Farmers Market

    Monsieur Marcel Farmers Market

    SITE

    6333 W 3rd St #150, Los Angeles CA

    CLIENT

    Strouk Group, Inc.

    STATUS

    Completed in 2012

    Monsieur Marcel’s W 3rd St Farmers Market location required an updated presentation and layout to facilitate customer circulation, establish a register section and open up additional space for select gourmet items. In addition, the cheese and charcuterie counters had to be repositioned towards the windows to display the store’s select, European gourmet products. NEW THEME designed and built the remodeled interior of the store, which included construction of custom wooden display tables and installation of open coolers. The remodel seeks to balance a sleek presentation with traditional French graphic elements.

  • Lautner House

    Lautner House

    SITE

    Caverna Dr, Los Angeles CA

    CLIENT

    Not disclosed

    STATUS

    Completed in 2011

    The restoration of this mid-century John Lautner home included a reconsideration of living spaces and bedroom areas, which led to the fabrication of unique furniture pieces and installations that brought back the distinctiveness of the home’s original architecture. Interior spaces were reduced to an essential palette of white and wooden tones, emphasizing both light and transparency in a home that looks out upon Studio City and further out to the San Gabriel Mountains. The furniture built by NEW THEME seeks to express a contemporary perspective on classic ‘60s mod design in terms of the pieces built for the bedroom, living room and kitchen/dining areas

  • Hillside House

    Hillside House

    SITE

    7924 Hillside Ave, Los Angeles CA

    CLIENT

    Colleen Munro & Burt Lancon

    STATUS

    Completed in 2011

    A renovation of a two-story house with a beautiful view of Los Angeles. The existing house had turned its back to the outside, alienating the interior from the exterior. NEW THEME first opened up the house to the existing deck in order to engage the house towards the vista. Through replacing the small wood doors and enclosed deck with Fleetwood aluminum sliders and a new glass rail, the house embraces life as it was meant to be lived in Southern California. The multi-directional sliders offer many options of dividing the open living room plan. A new 30’ long steel beam was hoisted above the roof and set upon new steel columns, the dramatic orchestration of simple moves reinvents this residence, breathing new life into the 1920 structure.

  • Hayvenhurst Restoration

    Hayvenhurst Restoration

    SITE

    Hayvenhurst Ave, Encino CA

    CLIENT

    Not disclosed

    STATUS

    Completed in 2011

    NEW THEME was contracted to completely renovate the interior of a classic mid-century home on Hayvenhurst Avenue in Encino, CA. The house had been altered since its original construction, and it was necessary to remove and renovate various elements to restore the authenticity of the home's mid-century appeal. An installed hardwood floor was removed and replaced with a specialty white concrete. The bathrooms and kitchen were also redesigned and modernized as part of a  careful restoration process that restored the quality of the house as it was originally designed and built in the 1950's.

  • Hayvenhurst Folie

    Hayvenhurst Folie

    SITE

    Hayvenhurst Ave, Encino CA

    CLIENT

    Not disclosed

    STATUS

    Completed in 2011

    Originally contracted to restore a family's mid-century home in Encino, California, NEW THEME was brought on to develop an inspirational and unique structure for the children's playhouse. The house was inspired by the concept of a folie, which, amongst its many meanings, also refers to a small structure popular in France for recreational purposes. By naming it the "Hayvenhurst Folie", it signifies an escape from both the main house and the street on which it is located. In order to create a dialogue with the existing house, elements were extracted and reinvented to pursue a strong relationship between both structures. The folie is positioned in a way to allow softened light enter from the canopy of trees, creating a magical or dream-like effect. Materials utilized include Douglas fir for framing, which is coated with wood oil for the crisp walnut stain.

  • Green Greenberg Green House

    Green Greenberg Green House

    SITE

    9400 Flicker Way, Los Angeles CA

    CLIENT

    Jill Greenberg & Robert Green

    STATUS

    Completed in 2012

    The design for this two-story house emerged from the site constraints, program and view. The shape and orientation is designed for maximum exposure to the prevailing winds at strategic locations, which facilitate the building's ability to use natural ventilation. The form of the building gently fits a large program onto the awkwardly-shaped site by using the site's unusual form: shifts and movements of the site are used to enhance daylight and natural air flow distribution. Reacting to the physical and natural conditions, the facade becomes a skin that peels away from its surface like the hillside location on which it sits. The house is zoned for passive cooling with a central stair, linking the private and public spaces. The stair leads to the reinvented backyard, relocated to the roof top of the structure, where a landscape consisting of edible plants and solar photovoltaic panels. The green roof enhances the insulation values, the photovoltaic panels will generate electricity, essentially moving the house off the grid. The Green Greenberg Green house is part of the LEED for Homes pilot program, and has obtained LEED Silver certification in 2012. It forms a model for merging innovative design with energy strategies that will result in a more efficient and healthier residence.

  • Graphic House

    Graphic House

    SITE

    1125 Palms Blvd, Venice CA

    CLIENT

    Noreen Morioka

    STATUS

    Completed in 2004

    Designed by Beth Holden while she was an associate at Barton Myers Assoc., Inc., and completed by Beth when she began construction under a NEW THEME Inc. The program called for an addition of a master bedroom, master bath and carport for a graphic designer. The existing Venice bungalow was left as is, with the strategy to create a low-cost, flexible loft addition. The addition is connected by a sky-lit breezeway that leads to the master suite, which combines programmatic functions of bedroom, bathroom and living room to create a flexible space exploring the boundaries between inside and outside. The interior and exterior of the house are plywood, with stained marine grade plywood on the exterior and smooth sealed natural plywood on the interior. The plywood surface articulates between inside and out side, while the sliding glass doors are playful in negotiating between traditional notions of rooms. The carport has multiple functions as a traditional carport or as an outdoor dining, entertaining or ping-pong room.

  • Bridge House

    Bridge House

    SITE

    16730 Octavia Pl, Encino CA

    CLIENT

    Bonnie & Darnell Watson

    STATUS

    Completed in 2006

    A single family residence design, generated by building volumes that illustrate a three dimensional composition that frames the landscape. The parts of the whole create clearly defined shapes and forms that are expressed on the surface of the facade. By using strategies of integrating the inside and outside spaces of what is traditionally viewed as front yard and back yard, the house functions as a bridge that unites the public space of the ground floor, ultimately becoming outdoor rooms, extensions of the interior of the house. The second floor contains the private rooms and private outdoor decks. Tall sliding glass doors reveal, connect and bridge the interior and exterior spaces as the materials consociate with the natural indigenous landscaping. A structural parallam beam made of recycled compressed wood particles was cut to function as solid treads for the central stair. The master bedroom suite features a translucent resin bathtub, as well as recycled glass tiles.